Vp of National Retail Sales




Reports to: Head of Sales

Job Location: Remote

Desired Start Date: Immediate

Compensation: Commensurate with experience

We are looking for someone with a track record of building a billion dollar plus retail sales team with the potential to become the best retail sales leader in the mortgage industry. The VP of National Retail Sales will be responsible for the growth and productivity of our retail sales team nationwide and will have a 2021 goal of adding two billion dollars in annual retail production.  


The VP of National Retail Sales must be a leader of leaders, capable of attracting the best area and regional managers across the country to work with them. The VP of National Retail Sales must also be able to work cross-functionally throughout the organization, building upon our existing Princeton Selling System to ensure maximum productivity and making Princeton Mortgage the best place in the industry for retail LO’s to work. The person in this role must except FULL RESPONSIBILITY for Princeton Mortgage hitting its aggressive growth goals, and will be given the freedom to hit make the big decisions necessary for us to hit those as long as they operate in line with the company’s core values.  


Princeton Mortgage grew production from $130M funded in 2018 to almost $365M funded in 2019, and in 2020 we are on base to do almost 1B funded. We plan to grow even more in 2020 and reach 50,000 loans per year for more than 12B by 2028.  


We are looking for someone who:

  • Intrinsically motivated and results driven  

  • Thrives in an environment of radical candor and understands its importance in their personal growth, as well as the growth of their team

  • Someone who brings their full self to work 

  • Committed to rapid improvement in themselves and the organization  

  • “Needs” to be the best sales leader in the mortgage industry 

We want the people we work with to be considerate and have a high sense of personal accountability to do the difficult, right things. We look for people with generous natures and high standards of fairness. Most important, they must be able to put their egos aside and assess themselves candidly. They must have high levels of integrity (doing what they say they are going to do) and discipline.  


In short, we want to hire people that we want to share our lives with, in pursuit of our common mission and vision.  


  • Get Princeton Mortgage to 50,000 loans a year by 2028, doing this by building the most productive sales team in the industry – we define productive as income per hour worked


This is an outline of the primary responsibilities of this position. As with everything in life, things change. The tasks and responsibilities can be changed, added to, removed, amended, deleted, and modified at any time by the leadership group.



Note: Our ideal candidate has mortgage experience as described below, but we’re willing to relax the mortgage related qualifications for the right person with a passion for learning.  We hire for culture fit and innate ability first, technical skills second.  

  • Lengthy tenure in the mortgage industry  

  • Significant experience with scaling an organization 

  • The ability to be a leader of other leaders 

  • Manage a multifaceted, remote team  

  • Hold an extensive network of mortgage professionals  

  • Self-motivated, go getter, who owns it!    


About Princeton

- 4.8 Rating on Glassdoor

- 4.9 Rating on Google

- Great Workplaces Certified

- National Mortgage Professional Top Mortgage Employer

- HousingWire Rising Star Award

- Philadelphia Most Admired CEO Award

- National Mortgage Professional 40 under 40 Award

- Featured on Lykken on Lending

- Featured on the HousingWire Housing News Podcast






439 Grand Avenue

Ewing, NJ 08628

*The Princeton Promise is subject to applicable lending rules and regulations and is subject to change.

The Effortless Mortgage™